Hey fam, Is there anything happening in AI right now? Just kidding lmfao - that's stupid. But if you’re newish to this newsletter - welcome! I write about 3 topics each week usually centred around growth, impact, and strong opinions. This week we’re covering (checks notes): Hacking the press cycle Novel use case: interviewing your “ideal customer” for your website Building a lead generation machine with AI (another presentation) I’m keen as mustard to get into the meat of this, so let’s make...
10 days ago • 3 min read
Hi everyone, Welcome to another edition of AI versus Marshy. It’s been a week or so - and I'm kindof glad I haven’t said a single thing about GPT-5. Flex! Today we’re looking at: mental health doom-mongering a little nugget for the hackers on this list one-shotting landing pages and how to stay up-to-date with the webinar release schedule Alright - lots to get on with so let’s make like a knoll and step on it. AI versus mental health I’m passionate about mental health, and supporting people...
16 days ago • 4 min read
Hey Reader, I’m writing this from my hotel room in Sydney after completing a big day of flying, debut webinarring, meetings, and then a mega board meeting to cap off my adventure. Lots to cover this week, including: coaching versus AI coaching cloud AI versus private AI webinar recap - 3 things you didn’t know you can do with marketing and AI So let’s make like a milkman from the olden days and deliver the goods! -Marshy Coaching versus AI coaching Let’s get weird for a second. One of the...
24 days ago • 5 min read
Hi Reader, It’s fresh down here on the edge of the Yarra Valley, as are the takes around growth and AI at the moment. This week looks at: How to sell AI versus how not to sell AI Myself versus my reflection back to myself Getting ripped on by Claude So let’s make a bunch of tasks and batch through it. Startups selling AI versus behemoths If you’ve been active in a public group, community, or post for nearly any length of time - you’re going to understand what I describe below: It's a pile on...
about 1 month ago • 5 min read
Hey Reader, Have you heard of diverticulitis? I feel like it’s something you only learn about as you get older and I don’t recommend it. But let’s talk about what caught my eye this week. Individual adoption versus business adoption generating marketing versus marketing strategy Illustration versus motion The individual versus the business gap in AI I’ve built a career in and around “digital marketing”. But most of the time I’ll avoid dropping that term because do you know what happens when...
about 1 month ago • 5 min read
Hi Reader, -> One quick thing - if you want to learn about this stuff in a webinar format, I'm running weekly webinars on AI, marketing, and automation topics for the foreseeable future - registration details at the bottom of the email. I’ve had fun doing the business development dance over the last week, and filling my pipeline with opportunities big and small. I’ve been able to play with different messages and say my “pitter-patter” out loud and narrowing my focus towards B2B companies...
about 2 months ago • 5 min read
Hey Reader - it’s good to do this again. Welcome back. I’m going to be playing around with some different formats and approaches over the next few weeks as I look to work this into a sustainable habit again. First things first - I’ve swapped things back to the original name/theme. AI is here to stay. I hate its well-documented impacts on energy and water consumption but am reminded of Robert Greene’s take on what to do about power: Psst, AI is a form of power So here’s some things that are...
about 2 months ago • 6 min read
a braindump. Hi Reader, I disappeared for a while. I’m sorry - late last year I joined a startup, then earlier this year went full-time contract on it with a high-risk, go big, or go home kind of bid. We’re now in the latter stages of that bid and at the “omgwtf I’m not sure if this is going to work out” stage, and look: I got what I signed up for. It’s been eye-opening and gratifying jumping onto the tools and building a growth engine for another business and if it doesn’t work it won’t be...
3 months ago • 4 min read
the results are in. Last week I said I had a bit of spare time and wanted to test more video with shorts. This is what happened in the last week: Not bad right? Well actually in the scheme things - it’s unprecedented. Here’s the lifetime view count of my channel: The number’s pathetic. It’s never been a focus, and while I love presenting, have never been inclined to go hard at it because I have other things to do (like work for clients, raise my family, get sober and completely transform my...
6 months ago • 1 min read
