Hello Reader, Welcome to another edition of AI versus Marshy. I’m fired up today. Spring is in the air and there’s simmering dissatisfaction with the status quo. I’m talking to more partners who “get it” and I don’t have to spend multiple calls justifying why I'm different from a digital marketing agency, a lead gen agency, and whoa— why am I bothering here? Here's what I want to unpack this week: Increasing market caps as a way to pay off debt Scratching my own itch - lead generation If I...
about 1 month ago • 6 min read
Ahoy my friends! Welcome to another edition of AI versus Marshy. For new readers - welcome! And if you have hung around for a long time - I appreciate you giving me your attention (or at least skimming) for a while now, thank you! I’m going to do something a bit different this week and look at three apps I tested earlier on in this newsletter’s history, and check-in on where they are now: Summit AI coach Tome presentation building Audiopen voice note recording I want to get jiving and give...
about 1 month ago • 6 min read
Hi Reader, Have you noticed I play with the greeting each week? I like personalisation, but don’t have everyone’s first name in my list because you’ve arrived in different ways. Sometimes I just like calling you all fam - this isn’t a large list, and I just love that there’s a humble cohort of people that welcome and read this email most weeks. Fun quote from a friend other day: “I knew we had this catch-up booked - so I binge read your newsletter in advance” Thanks Ross 🤣 For those of you...
about 1 month ago • 5 min read
Hello Reader, Great to be here again. This week I’ve been webinarring, discovering new toddler ailments from daycare, and did my first beep test run in a long time. But let’s talk AI. This week I look at: Some cool ways n8n is used for ADHD A newsletter deep dive and building in public Building an app with “vibe coding” tools There’s a lot to rock’n’roll with so let’s make like a shake and get steady 🥤 -Marshy Some cool ways n8n is used for ADHD I follow a lot of the n8n (an automation...
about 2 months ago • 5 min read
Hey fam, Is there anything happening in AI right now? Just kidding lmfao - that's stupid. But if you’re newish to this newsletter - welcome! I write about 3 topics each week usually centred around growth, impact, and strong opinions. This week we’re covering (checks notes): Hacking the press cycle Novel use case: interviewing your “ideal customer” for your website Building a lead generation machine with AI (another presentation) I’m keen as mustard to get into the meat of this, so let’s make...
about 2 months ago • 3 min read
Hi everyone, Welcome to another edition of AI versus Marshy. It’s been a week or so - and I'm kindof glad I haven’t said a single thing about GPT-5. Flex! Today we’re looking at: mental health doom-mongering a little nugget for the hackers on this list one-shotting landing pages and how to stay up-to-date with the webinar release schedule Alright - lots to get on with so let’s make like a knoll and step on it. AI versus mental health I’m passionate about mental health, and supporting people...
2 months ago • 4 min read
Hey Reader, I’m writing this from my hotel room in Sydney after completing a big day of flying, debut webinarring, meetings, and then a mega board meeting to cap off my adventure. Lots to cover this week, including: coaching versus AI coaching cloud AI versus private AI webinar recap - 3 things you didn’t know you can do with marketing and AI So let’s make like a milkman from the olden days and deliver the goods! -Marshy Coaching versus AI coaching Let’s get weird for a second. One of the...
2 months ago • 5 min read
Hi Reader, It’s fresh down here on the edge of the Yarra Valley, as are the takes around growth and AI at the moment. This week looks at: How to sell AI versus how not to sell AI Myself versus my reflection back to myself Getting ripped on by Claude So let’s make a bunch of tasks and batch through it. Startups selling AI versus behemoths If you’ve been active in a public group, community, or post for nearly any length of time - you’re going to understand what I describe below: It's a pile on...
3 months ago • 5 min read
Hey Reader, Have you heard of diverticulitis? I feel like it’s something you only learn about as you get older and I don’t recommend it. But let’s talk about what caught my eye this week. Individual adoption versus business adoption generating marketing versus marketing strategy Illustration versus motion The individual versus the business gap in AI I’ve built a career in and around “digital marketing”. But most of the time I’ll avoid dropping that term because do you know what happens when...
3 months ago • 5 min read